3D printing has moved beyond the realm of toys to life saving tools. Nicklaus Children’s Hospital, part of the Miami Children’s Health System, last year was treating a four-year-old girl, who had her aorta wrapped around her heart. The hospital created a 3D printed model of the little girl’s heart to plan a surgery. Thanks to the model, the hospital was able to more effectively handle the complex operation.
To celebrate the successful surgery, the hospital selected PM Screen, a RealFiction partner, to craft a 3D holographic display to tell the story of the 3D printed heart. PM Screen also worked with Formation, a design company, to create the story in 3D.
“The hospital felt it was one of the most innovative communication pieces they’ve seen. Also, since the story revolved around how one of their doctors used 3D printing to solve a specific problem with a patient, it was quite fitting,” Daren Guillory, principal design director at Formation, said in an email.
The companies deployed the display in the hospital’s new Advanced Pediatric Care Pavilion lobby. The actual device is made of three different 3D displays, according to Darius Cincys, managing director of PM Screen. The actual animation can jump from one screen to another, or display three different animations. Since each display is front loaded, it is easier for the animations to jump from screen to screen, according to Cincys. It was still, however, a lot of work to create a fluid animation experience, according to Guillory.
“It was quite a bit of work to make sure we had a fluid experience across three displays. Internally, we developed a rough draft script, then passed that along to the animation team. They tightened it up and we worked from there,” Guillory said. “They were able to interpret the storyboards into actionable animations, complete with motion graphics and animated text, as well as complex registered effects with the 3D printed component in the middle unit.”
The companies created a custom tabletop and enclosure for the displays so they could be mounted on a Corian surface. For this installation, Formation preloaded the animations on an SD card, but the display is designed to also accept remote content via Wi-Fi, according to Cincys.
Cincys believes that the key benefit of a 3D holographic display is its ability to grab the attention of a distracted consumer.
“The number one reason why people get these into a retail tradeshow is that it grabs everybody’s attention. In today’s world we are so immune to the noise out there. We watch Netflix so we don’t have to watch advertisements,” Cincys said. The key element of this display is that it is designed to tell a story in a visually engaging way.
“It’s definitely more engaging than traditional media – especially when people are so time sensitive and distracted as it is,” Guillory said. “Having something unique like this draws the viewer in and tells the hospital’s unique value proposition in a way that’s never been done before.”
Watch the deployment in action below.
Original story was published by digitalsignagetoday.com